10 Feb I’m creating a new format for music
Most of you will be familiar with my recent quest to complete my musical past. I have been making a serious effort to centralize my work from the various places it has drifted, get old projects completed and get my website modernized so I can offer my glorious listeners a fast, inexpensive way to get my music. I’ve been very successful with the digital download options because they are tailored for modern musical life. But when it comes to physical CDs, I can find no real practical solution without spending $5000 – $10,000 up front. In light of this glaring financial impracticality, it seems to me that physical CDs have outlived their usefulness. The modern day musicians quest for an affordable and practical delivery system is far better fulfilled in the digital download arena than the clumpy CD market. This is the digital age and I believe we should fully utilize this wonderful musical delivery portal. It’s fast, inexpensive and grants access to a world audience with one click. Why we insist on printing physical CDs has more to do with old thinking than progress and practicality. Like old farmers insisting on horses when the tractor is at their fingertips.
As a fifty four year old veteran, I’ve seen and owned every format of music that has been utilized by music related companies over the past fifty years. Vinyl, 8 track, cassette, mini disc, CD, enhanced CD and digital downloads. I specifically remember the infamous cassette tape so entrenched in our everyday lives. It’s hard to believe that I don’t even own a cassette player today. Those ridiculously important cassette tapes that we clung onto for years! ha ha! C60, C90 and even the big fat C120! Although the introduction of each new format is exciting, it also means we had to give up the previous one. The natural evolution of music.
Still, whenever I release a collection of songs on digital download, I always get a handful of people asking me when it is available on CD. I’m still not sure why they don’t simply download the songs and then burn a CD themselves if they really want a physical copy? The CD is already digital, it sounds exactly the same as the download unlike records which are sonically superior to CDs hence the current popularity of vinyl . AND…. no doubt when the listeners buy the CD they will inevitably convert it to digital format so they can listen it on their phone. Complaining about digital downloads makes little sense to me. It also means that in order for me to facilitate their wishes and provide physical CDs, I have to fork out $10,000 to buy the stock, I have to find a place to keep the stock and then have the inconvenience of traveling with suitcases full of CDs. After playing 150 shows a year for the past twelve years, believe me, digital download cards are a much kinder option!
With all this in mind, I genuinely want to provide my listeners with a new digital option that includes all of the formats above. I have decided to invent a new format. My new format will be called ‘Dunnery Digital Download’ format of ‘Triple D’ as would call it! It will be a digital product. Included in the digital download will be the artwork already mapped out on a CD template for those who insist on a CD case. It will include lyrics to the songs, four different musical formats from hi definition 96k 24 bit files all the way down to mp3s, it will have fun activities like competitions, a screen saver of the album sleeve, all credits, video interviews on the multi media album page and coupons for other products to save some cash and show a little love to those who bought the multi media download. It doesn’t need to be any more expensive than a regular download but it should offer more creativity. What you lose in a physical CD you gain one hundredfold in other ways. What do you think? I’m interested in what you all have to say about this. Let me hear your thoughts.