| I’m creating a new format for music
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I’m creating a new format for music

Most of you will be familiar with my recent quest to complete my musical past. I have been making a serious effort to centralize my work from the various places it has drifted, get old projects completed and get my website modernized so I can offer my glorious listeners a fast, inexpensive way to get my music. I've been very successful with the digital download options because they are tailored for modern musical life. But when it comes to physical CDs, I can find no real practical solution without spending $5000 - $10,000 up front. In light of this glaring financial impracticality, it seems to me that physical CDs have outlived their usefulness. The modern day musicians quest for an affordable and practical delivery system is far better fulfilled in the digital download arena than the clumpy CD market. This is the digital age and I believe we should fully utilize this wonderful musical delivery portal. It's fast, inexpensive and grants access to a world audience with one click. Why we insist on printing physical CDs has more to do with old thinking than progress and practicality. Like old farmers insisting on horses when the tractor is at their fingertips.

As a fifty four year old veteran, I've seen and owned every format of music that has been utilized by music related companies over the past fifty years. Vinyl, 8 track, cassette, mini disc, CD, enhanced CD and digital downloads. I specifically remember the infamous cassette tape so entrenched in our everyday lives. It's hard to believe that I don't even own a cassette player today. Those ridiculously important cassette tapes that we clung onto for years! ha ha! C60, C90 and even the big fat C120! Although the introduction of each new format is exciting, it also means we had to give up the previous one. The natural evolution of music.

Still, whenever I release a collection of songs on digital download, I always get a handful of people asking me when it is available on CD. I'm still not sure why they don't simply download the songs and then burn a CD themselves if they really want a physical copy? The CD is already digital, it sounds exactly the same as the download unlike records which are sonically superior to CDs hence the current popularity of vinyl . AND.... no doubt when the listeners buy the CD they will inevitably convert it to digital format so they can listen it on their phone. Complaining about digital downloads makes little sense to me. It also means that in order for me to facilitate their wishes and provide physical CDs, I have to fork out $10,000 to buy the stock, I have to find a place to keep the stock and then have the inconvenience of traveling with suitcases full of CDs. After playing 150 shows a year for the past twelve years, believe me, digital download cards are a much kinder option!

With all this in mind, I genuinely want to provide my listeners with a new digital option that includes all of the formats above. I have decided to invent a new format. My new format will be called 'Dunnery Digital Download' format of 'Triple D' as  would call it!  It will be a digital product. Included in the digital download will be the artwork already mapped out on a CD template for those who insist on a CD case. It will include lyrics to the songs, four different musical formats from hi definition 96k 24 bit files all the way down to mp3s, it will have fun activities like competitions, a screen saver of the album sleeve, all credits, video interviews on the multi media album page and coupons for other products to save some cash and show a little love to those who bought the multi media download. It doesn't need to be any more expensive than a regular download but it should offer more creativity. What you lose in a physical CD you gain one hundredfold in other ways. What do you think? I'm interested in what you all have to say about this. Let me hear your thoughts.


  • pej v.
    Posted at 22:11h, 10 February Reply

    totally love it francis!!!!! welcome your new format and will always support you.

    love pej

  • Steve Rowe
    Posted at 22:14h, 10 February Reply

    Hey Francis

    This is the absolute best way forward.

    It’s a great idea that i am sure your loyal listeners will enjoy. It’s fantastic that you continue to be one of the front runners in trying new things.

    I remember you starting the house concerts, of course the rest is history.

    I for one look forward to your new multi media format 🙂

    x x x x

  • Amy Miller
    Posted at 22:47h, 10 February Reply

    I am with you, brother. Even though I long for the days of album covers and liner notes, i have accumulated enough cassettes and CDs in my lifetime to start a landfill. It is the way of the future and environmentally sound. You were the first musician I ever saw with a lap top on stage and I thought that was revolutionary!! Always leading the pack. Fearless.

  • Mark Tomlinson
    Posted at 23:42h, 10 February Reply

    Francis ….. I’m a CD/LP guy. I like having the physical format. It obviously goes back to what I grew up with, and find comfort in. I doubt at this point that I’ll ever feel differently about it. With that being said, your reasoning makes sense. I can’t argue regarding the expense and convenience to you. As long as you do spend the time to make downloadable, printable, cover/case art and lyrics, I’m all for it. It’s a smart compromise that should appease everyone (even me!).

    One other thing I’d request, and I’m not sure why more artists don’t do this. How about releasing demo’s , alternate takes, acoustic home takes, live concerts, etc. in the downloadable format? I’d gladly pay for these downloads. I used to buy your “bootlegging the bootleggers” concert cds when you sold them. I also have some of your bootleg demos, and enjoy hearing how your songs developed or changed. I’d love to hear more, in higher quality, and would be more than pleased to pay for the opportunity.

  • Kevin Fabian
    Posted at 02:50h, 11 February Reply

    When we all bought vinyl it was an exiting experience, you had the music, the poster, the booklet, all the cover notes, all the lyrics, days and days before you new all there was to know about the artist and the album. Then along came cassettes and later CDs, the booklets and posters were gone and unless you had 20:20 vision there was no chance of reading the info on the jewel case. So when downloads came along we were already set up to have only the music, it’s all we expected. Some people still want to own the physical CD which I don’t understand, why? Bill Nelson has been providing the jewel case artwork for some time with his downloads, but that only gives us back CDs whith blurred list of songs and a picture of a Horse.

    If with the download we receive all the things that we used to have with vinyl, and more then that’s all I would need, I prefer vinyl because of the sound and add ons but the space they take up and ease of use isn’t as good as something that sits on a hard drive.

    As long as the download package is easy to download and easy to keep with all its components staying together I.e music Video literature ,

    Great idea press on !

  • Brian Crook
    Posted at 03:25h, 11 February Reply

    With you 100%. Digital makes sense but I miss the info you got on the vinyls, band members, lyrics, artwork etc. So the new DDD (Dunnery Digital Download) is the way forward.
    I’ve actually sold all my cds and vinyl and have everything on my Mac, backed up, sent to the cloud and available on all my devices whenever I want.

  • Steve Lunt
    Posted at 04:23h, 11 February Reply

    Genius that is Mr Dunnery

  • Mike Cooper
    Posted at 04:47h, 11 February Reply

    This idea sounds great Frank …. I am behind you all the way!
    My thoughts in the last few years have been -“Change nothing, and nothing will change!”
    Please keep us updated with your progress.
    Kund regards
    Mike Cooper aka Emcee2

  • Baz Barrell
    Posted at 05:03h, 11 February Reply

    Totally agree Francis! I DO (as an old git) like the physical product, but it’s still fundamentally only a collection of bits on a CD instead of in a computer file. I always burn the downloads to CD and add them to my MP3 player anyway… As log as Hi-Res quality is available for the audiophiles and the artwork/lyrics are included (which is my major disappointment with most downloads) then bring it on! Any multimedia goodies can only be a bonus! Baz

  • Feargal
    Posted at 05:54h, 11 February Reply

    You could release your music on a brick and I’d still buy it, environmentally friendly and cost effective for you so it makes sense, and I can burn my own cd from the files so I can live with that.

    Looking forward to hearing what comes next.

  • Peter McDermott
    Posted at 07:27h, 11 February Reply

    This is what I want!…. Bang on for a f$&king old Luddite like me!… Good lad “now yer talking!”

  • Ian
    Posted at 08:57h, 11 February Reply

    I agreee with you Francis and since 2006 I have stored music on NAS storage devices, ready to be played anytime, anywhere on any of my music p[aying devices. About ten years ago I tried and failed to get my friends to do the same, and accept the world had changed and this was the future. I tried to explain they wouuld eventually run out of space in their homes, at the rate they were filling them with hundreds and even thousands of CDs, VHS tapes, DVDs and so on. They always cited their need for physical contact with the artwork, packaging and to be able to see it on their shelves and storage cases. I personally overcame that hurdle quite easily and still enjoy the music as much without it.

  • Bob Peach
    Posted at 13:32h, 11 February Reply

    Totally agree……….do it….

  • Del Windmere
    Posted at 10:17h, 15 February Reply

    Can we have “Made in Space” on vinyl please, i love that album

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